I can assure you with the way the world is changing, not only the technology and the shooting process are changing, but also the approach to creating project concepts.
War, climate crisis, recession, and the Сovid pandemic – these are new challenges that need to be addressed with preparation and quick response. The problems of the world become challenges for business and provide new ideas for creating socially responsible, intelligent content. Content that becomes a driver for viewers and encourages them to take action.
Besides the problems to be solved here and now, we are thinking about the future. In the next decade, the young generation will receive an income of 33 trillion dollars and it will mostly be spent online, in particular through the metaverse. The boundaries between digital and real worlds are blurring.
Everything that surrounds us, apart from appearance and usability, should have a deep meaning and be helpful.